Background of Development
* BB Cream Market Situation
- BB Cream market is getting larger day by day
- BB Cream craze has been continued following natural makeup trend and simple makeup procedures.
- With existing MISSHA M Perfect Cover BB Cream’s success, new concept of BBCream market is needed to expand market.
* Expansion of Customer Class
- Existing BB Cream is targeting women in early 20s~mid 30s, while there is no BB Cream targeting middle aged women.
* Well-being makeup product for healthy skin
As customers who care about skin’s health, have been increased, well-being makeup products have been launched these days. As following this trend, MISA Cho Bo Yang BB Cream is developed to keep your skin healthy without any irritations during wearing makeup.
Why it is so Special!?
* Wrinkle Repairing + Whitening + Blocking UV Rays (SPF30/PA++)
* Oriental Herbal Ingredients
Containing precious oriental herbal ingredients of natural Wild Ginseng(10%),Pure Gold(1,500§¶) and Antler for skin aging care
* BB Cream to contain patented ingredients for healthy skin
Patented oriental plant extracts of Asparagus Cochinchinensis Root, Tussilago Farfara and Kelp which are effective in preventing skin troubles, makes your skin healthy and radiant. [Patent No.10-0523842]
Patented natural herbal complex made up Reichenbach, Green Perilla and Echinacea which are effective in anti-oxidization, soothes your skin and helps wear radiant makeup. [Patent No.10-0431076]
* Texture
It is well applied with its chewy texture.
* Fragrance
Based on oriental herbal scent of MISA Cho Bo Yang skin care series and
natural flower scent is newly added.
* Covering Effect
Its long wearing effect keeps your makeup all day long.
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